Work
AthensBeta applies original strategy theory to reshape decision environments in complex competitive systems—working directly with senior leaders to reshape decision environments—markets, incentives, constraints, and commitments—so that favorable outcomes become structurally more likely.
We work on problems where strategy must be applied, not explained. Rather than producing strategy as analysis or recommendation, we partner with leaders to identify and execute a decisive strategic move—a change in incentives, structure, access, timing, or commitment—that makes favorable outcomes structurally more likely.
💡
This is strategy applied where outcomes are actually decided.
1. Strategic Reality Framing
(What problem are we actually solving?)
- Strip away stated goals, narratives, and inherited frames
- Surface the true constraints shaping outcomes
- Identify where decisions are currently forced, delayed, or distorted
2. Friction & Leverage Mapping
(Where does the system resist change—and where does it bend?)
- Map performance vs. access frictions
- Analyze incentive and resource configurations
- Identify path dependencies and lock-in mechanisms
3. Decision Environment Design
(How do we change what others can realistically choose?)
- Design a concrete strategic intervention
- Specify how choices, incentives, and responses will change
- Anticipate second- and third-order effects
4. Commitment & Execution Thresholds
(When do we act—and when do we stop?)
- Define commitment conditions
- Establish decision thresholds and escalation rules
- Clarify what success, failure, and learning look like